We’re going to review a unique customer insight in this example.
Specifically, we’re going to understand how to work out the number of customers who have purchased more than one product. While this might seem like a relatively logical calculation, there’s actually more to it when using DAX.
This is a perfect example of how you can utilize Power BI to help certain areas within an organization – such as sales or marketing teams – drive data decisions around these functions.
Power BI is perfect for calculations on customers because of the dynamic way that we can filter down into our data on stores, regions, locations, or any type of dimension by which we want to filter our data.
I dive into the technique in much greater detail, so certainly have a good look and try to learn and implement this sort of logic in your own models – particularly if you’re dealing with customer data.
Enjoy the content!
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