Tag: Power BI Customer Segmentation

Advanced DAX Functions: Calculating Profit Contribution

In this blog, I’ll be discussing some more advanced DAX functions to demonstrate what’s possible in Power BI. This tutorial will teach you how to visualize the profit contribution of different client tiers using advanced DAX functions. Calculating Total Profits I’m going to start by creating a new measure and renaming it as Total Costs.

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Data Segmentation Based On Percentage Groups – Advanced DAX In Power BI

I’m going to go over quite an advanced data segmentation technique in this tutorial, which is around grouping data in a dynamic way inside Power BI. In this tutorial, we’re going to specifically look at just this particular visualization in this dashboard I used during a Learning Summit around customer insights. In this case, we’re

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Power BI Customer Segmentation: Showcasing Group Movement Through Time

This tutorial is all about customer insights. I will demonstrate an advanced Power BI customer segmentation technique using DAX formulas and a secondary table. Identifying or segmenting customers is a technique in itself, but comparing customer segments in the current period and in a prior period is another great technique. We can get some real

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