Tag: huff gravity analysis

Customer Allocation: Current Vs Selection-based

Customer Allocation- Current Vs Selection-based

In this blog, I’ll compare the existing customer allocation in depots or hubs to a newly-calculated allocation based on a selected distance. This kind of analysis allows businesses to deeply understand customer profitability. There are two similar datasets here which are the Customer data selection and Customer data current. I used these datasets to display

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Huff Gravity Model Analysis in Power BI

Huff Gravity Model Analysis in Power BI

In this tutorial, we’ll learn how to do a Huff Gravity Model analysis in Power BI. We can use this analysis to estimate the potential sales or attractiveness of a certain store location. We usually do this in a Geographic Information System software. However, we can also do it in Power BI and make it

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Power BI Geospatial Analysis: An Introduction

Geospatial Analysis

In this blog post, I’ll be introducing Power BI Geospatial Analysis for building compelling and dynamic maps in reports. Geospatial analysis in Power BI usually has a lot of restrictions. In fact, displaying actual multiple layers is not possible and requires some data manipulation. Moreover, both the default and downloadable visuals perform differently in geocoding

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