We’ve all heard the buzzword “Big Data“ and frankly you maybe even a bit tired of hearing it. Although the term is too generic and often improperly used, it is not just a hype. It’s a quiet revolution. The age of data-driven management has already arrived and those that don’t adapt will be stomped out
Just a decade or two ago we were running weekly, monthly and quarterly reports, at the end of each reporting period. Based on previous years and current trends we would try to forecast our revenue, calculate customer churn rate and some even dared try to calculate marketing campaign ROI relying on hefty amount of assumptions.
Power BI can be an influencer for change In the past, businesses were run based on what you know and who you know. That is still true today, however the ways we gain our knowledge and create our contacts have become lightning fast thanks to advances in technology, and corporate success hinges on leveraging data