Category: Enterprise DNA

Driving Business Results using Customer Data Analytics

Just a decade or two ago we were running weekly, monthly and quarterly reports, at the end of each reporting period. Based on previous years and current trends we would try to forecast our revenue, calculate customer churn rate and some even dared try to calculate marketing campaign ROI relying on hefty amount of assumptions.

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A Best Practice Implementation Strategy for Power BI

Power BI can be an influencer for change In the past, businesses were run based on what you know and who you know. That is still true today, however the ways we gain our knowledge and create our contacts have become lightning fast thanks to advances in technology, and corporate success hinges on leveraging data

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